Herbeth Naftaly completed his undergraduate studies with a Bachelor of Communication Science at the Faculty of Communication Science, Padjadjaran University.He joined Essentials! Digital Domination Consultant as a Social Media Creative from October 2021 to November 2022. He was instrumental in planning and developing social media strategies, directing visual content primarily on Instagram, and collaborating with numerous clients.

From November 2022 to December 2023, he advanced to the role of Art Director at Essentials! Digital Domination Consultant. He managed the creative direction for multiple advertising campaigns, ensured consistency with brand identity, and mentored junior designers. His work significantly enhanced the followers, reach, and engagement for brands.

Since January 2024, he has been working as a Tenaga Ahli Desain Grafis at the SDGs Jakarta Secretariat. His responsibilities include creating visuals for the SDGs Jakarta unit and the DKI Jakarta Provincial Bappeda Research and Innovation Center Unit, managing social media accounts, and designing layouts for various reports, including semester and annual reports.

He has pursued additional training in digital marketing and data analysis through courses such as Fundamentals of Digital Marketing (Google Digital Garage) in 2020, Data Analysis with Google Data Studio (Skill Academy by Ruangguru) in 2021, and Basic Content Marketing and Digital Marketing (Skill Academy by Ruangguru) in 2021. His skills encompass digital marketing, graphic design, social media management, and marketing communications, with proficiency in Microsoft Excel and advanced English language skills, along with basic proficiency in Korean.

Herbeth is a dedicated and innovative professional with a strong background in digital marketing and graphic design, continuously seeking to apply his skills in impactful projects and further his professional development.